Client Experience Account Executive
Lee Enterprises Inc
Munster, IN
Full-time
Sales
Posted on September 6, 2023
The Times Media Co, a division of Lee Enterprises is looking for a qualified candidate to guide, strategize & manage strategic level agency accounts for a premium client experience.
Position Summary:
The Client Experience Account Executive Role is the steward of the relationships we have with our strategic level clients. The focus of this role is to oversee and project manage the full client experience, from strategic ideation and proposal building to post-sale performance and growth tactics. The Client Experience Account Executive strategically partners with our sales organization pre-sale to build a needs-based, data-driven proposal working to achieve marketing goals and show ample return on investment. As strategic level prospects become active clients, the Client Experience Account Executive works to oversee and project manage each piece of the campaign, ensuring all tactics are executed flawlessly and drive the best ROI for the client.
This involves daily communication with the Sales Executive, Client and internal agency teams across our entire organization, remaining as the main point of contact with the client. A Client Experience Account Executive will maintain this partnership while owning and driving the strategy, leaning into and pulling from support teams to further optimize, refine and evolve the campaign over time across all media channels. Oftentimes, this means being a translator, teacher, and an advocate for the client's needs, and working with all resources available to meet those needs.
A successful Client Experience Account Executive will be forward thinking and excited to bring new ideas to the client with a high level knowledge of all digital marketing tactics, able to interpret how to meet clients' goals with the solutions we, as an organization, provide. This is a fast-paced environment that is both demanding and fulfilling, involving the coordination of many support teams while providing direction and maintaining a clear strategy on the client's behalf.
Position Responsibilities:
Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.
Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 74 markets in 26 states. Year to date, Lee's newspapers have an average daily circulation of 1.0 million, and our legacy websites, including acquisitions, reach more than 34 million digital unique visitors.
Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net .
We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.
Position Summary:
The Client Experience Account Executive Role is the steward of the relationships we have with our strategic level clients. The focus of this role is to oversee and project manage the full client experience, from strategic ideation and proposal building to post-sale performance and growth tactics. The Client Experience Account Executive strategically partners with our sales organization pre-sale to build a needs-based, data-driven proposal working to achieve marketing goals and show ample return on investment. As strategic level prospects become active clients, the Client Experience Account Executive works to oversee and project manage each piece of the campaign, ensuring all tactics are executed flawlessly and drive the best ROI for the client.
This involves daily communication with the Sales Executive, Client and internal agency teams across our entire organization, remaining as the main point of contact with the client. A Client Experience Account Executive will maintain this partnership while owning and driving the strategy, leaning into and pulling from support teams to further optimize, refine and evolve the campaign over time across all media channels. Oftentimes, this means being a translator, teacher, and an advocate for the client's needs, and working with all resources available to meet those needs.
A successful Client Experience Account Executive will be forward thinking and excited to bring new ideas to the client with a high level knowledge of all digital marketing tactics, able to interpret how to meet clients' goals with the solutions we, as an organization, provide. This is a fast-paced environment that is both demanding and fulfilling, involving the coordination of many support teams while providing direction and maintaining a clear strategy on the client's behalf.
Position Responsibilities:
- Serve as the main point of contact and lead for both internal and external/client-facing communication and meetings during all stages of a strategic account's lifecycle, providing ongoing support and expertise.
- Formulate needs-based and data-driven marketing and advertising strategies based on client goals (this includes pulling audience and platform availability, determining investment allocations, recommending implementation tactics, creating proposals, and more).
- Work directly with clients pre- and post-campaign to ensure successful launches and performance (this includes onboarding, proof approvals, granting required access, and more).
- Collaborate with internal teams as necessary to ensure successful launches and performance (this includes meeting timelines, outcome expectations, and more).
- Proactively identify ways to improve campaign performance, achieve client business goals, and solve roadblocks and challenges as they arise.
- Deliver in-depth reporting to Sales teams and Clients: Communicating successes, areas of improvements, optimization and strategy recommendations, and upsell opportunities as applicable.
- Conduct research and interpret data from various research and analytic tools (this includes Claritas, eMarketer, Nielsen, Google Analytics, and more).
- Additional responsibilities as assigned by direct Account Executive and/or Regional Director to meet business needs.
- Preferred Bachelor's Degree from an accredited university, or 5 years of relevant experience in regional/national marketing account management
- Experience in advanced campaign performance analytics, and data visualization
- Significant experience in professional client relationship management
- A solid background in advertising, design or marketing
- The ability to plan and strategize at a senior level
- A persuasive and confident approach to creative projects
- Excellent written and oral communication skills
- Full awareness of creative processes and techniques -including digital platforms
- The willingness to note relevant trends and develop ideas
- The ability to work as an authoritative figure in a busy team
- Strong technical skills in computer programs such as Microsoft Office, specifically PowerPoint
- Stay up-to-date and maintain a thorough understanding of digital marketing industry news and advancements, consumer trends, marketing and advertising best practices, advertising platforms and features, and internal product and service offerings.
- Maintain certificates of completion and thorough understanding of assigned certification topics.
- Approach all situations with a 'can-do' attitude and aim to find solutions in areas of challenge.
- Maintain exceptional interpersonal verbal and written communication skills.
- Respond to requests and communication with a response or confirmation receipt within turnaround times provided by leadership.
- Maintain the ability to work in a fast-paced environment.
Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.
Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 74 markets in 26 states. Year to date, Lee's newspapers have an average daily circulation of 1.0 million, and our legacy websites, including acquisitions, reach more than 34 million digital unique visitors.
Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net .
We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.
