Director, Digital Presence Content
Req #27371
To connect with us, visit www.gannett.com
Our company is looking for a Director, Digital Content, that will plan, execute, and evaluate our content strategies that align with our organic strategies and customer audiences.
As the Digital Content Director, you will be overseeing the development of content to be implemented in organic marketing campaigns, interpreting web analytics, and optimizing our content infrastructure and processes to reliably achieve performance goals. Our ideal candidate must have 5+ years of managerial experience with the ability to establish strong relationships with internal and external stakeholders. Dynamic personality, a process-driven mindset, execution of digital content and proven leadership skills are necessary.
Responsibilities:
- Develop, evaluate, and improve the company’s content strategies
- Lead a team of digital content copywriters.
- Establish and enforce our company’s editorial standards
- Create, measure, and refine efficient content creation processes
- Develop a content distribution strategy that builds embedded interaction across various content formats
- Ensure workflow consistency
- Collaborate with stakeholders in multiple different departments
- Optimize content according to the latest developments in organic performance and content
- Develop, track, and report established KPIs
- Ensure all content adheres to brand standards, brand voice, and core values
- Assessment and implementation of content tools powered by AI as appropriate
Requirements:
- Bachelor's degree in: Marketing, Digital Media, Advertising, Copywriting, Communication, or a related field
- 5+ years of experience in digital content development with an emphasis in copy writing
- Understanding of digital marketing content formats, i.e., social, web, SEO, directories, etc.
- Understanding of CMS platforms, such as WordPress, Squarespace, Shopify
- Excellent communication and leadership skills
- Experience with digital copywriting
- Strong critical thinking and analytical skills
- Results-oriented and attentive to detail
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Other details
- Job Family Client Solutions
- Job Function Marketing Solutions
- Pay Type Salary