Senior Associate Athletic Director - Brand Advancement
Florida International University
Miami, FL
Full-time
Education
Posted on April 4, 2024
About FIU
Florida International University is Miami's public research university, focused on student success. According to U.S. News and World Report, FIU has 42 top-50 rankings in the nation among public universities. FIU is a top U.S. research university (R1), with more than $200 million in annual expenditures. FIU ranks 15th in the nation among public universities for patent production, which drives innovation, and is one of the institutions that helps make Florida the top state for higher education. The Next Horizon fundraising campaign is furthering FIU's commitment to providing students Worlds Ahead opportunities. Today, FIU has two campuses and multiple centers, and supports artistic and cultural engagement through its three museums: Patricia & Phillip Frost Art Museum, the Wolfsonian-FIU, and the Jewish Museum of Florida-FIU. FIU is a member of Conference USA, with more than 400 student-athletes participating in 18 sports. The university has awarded more than 330,000 degrees to many leaders in South Florida and beyond. For more information about FIU, visit www.fiu.edu.
Job Summary
Develops and executes a creative marketing, social media, and public relations plan that will allow the department to maximize its revenue potential and attendance while building the brand image of the FIU Panthers locally, regionally, nationally, and internationally. Oversees the marketing for all 17 intercollegiate sports programs.
Begin time: 8:30 AM
End time: 5:00 PM
Working Condition(s)
Prospective Employee
If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".
To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.
Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.
*This posting will close at 12:00 am of the close date.
How To Apply
Current Employee
As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in "My Applications".
To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.
Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.
*This posting will close at 12:00 am of the close date.
Disclosures
Clery Notice
In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.
To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).
Pay Transparency
Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access, Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Florida International University is Miami's public research university, focused on student success. According to U.S. News and World Report, FIU has 42 top-50 rankings in the nation among public universities. FIU is a top U.S. research university (R1), with more than $200 million in annual expenditures. FIU ranks 15th in the nation among public universities for patent production, which drives innovation, and is one of the institutions that helps make Florida the top state for higher education. The Next Horizon fundraising campaign is furthering FIU's commitment to providing students Worlds Ahead opportunities. Today, FIU has two campuses and multiple centers, and supports artistic and cultural engagement through its three museums: Patricia & Phillip Frost Art Museum, the Wolfsonian-FIU, and the Jewish Museum of Florida-FIU. FIU is a member of Conference USA, with more than 400 student-athletes participating in 18 sports. The university has awarded more than 330,000 degrees to many leaders in South Florida and beyond. For more information about FIU, visit www.fiu.edu.
Job Summary
Develops and executes a creative marketing, social media, and public relations plan that will allow the department to maximize its revenue potential and attendance while building the brand image of the FIU Panthers locally, regionally, nationally, and internationally. Oversees the marketing for all 17 intercollegiate sports programs.
- Develops and executes a creative marketing, social media, and public relations plan that will allow the department to maximize its revenue potential and attendance while building the brand image of the FIU Panthers locally, regionally, nationally, and internationally. Plans and directs the department through social media, advertising, promotions, and grassroots marketing and community activities.
- Serves as a member of the Senior Leadership Team of the Department of Intercollegiate Athletics. Contributes to the mission and vision of a strong, Division I-A intercollegiate athletic program.
- Develops and monitors unit budget and ensures units stays within allocated budget. Establishes departmental policies and procedures for the procurement of goods and services.
- Maintains compliance with NCAA, Conference USA, and Florida International University policies.
- Oversees the mascot and spirit group program and coaching staff.
- Serves as primary contact within the Athletic department in charge of upholding university branding standards.
- Maintains confidentiality for the department. Treats with utmost confidentiality and sensitivity any matter pertaining to academic and personal data of student athletes and any information either directly or indirectly impacting the University and/or Athletic Department.
- Adheres to all State of Florida, University, NCAA, Conference USA and department rules and policies pertaining to the position of Senior Associate AD, Brand Advancement. Reports any known NCAA violations or concerns to the Director of Athletic Compliance and be responsible for the monitoring of any subordinate as it relates to NCAA regulations.
- Oversees the marketing for all 17 intercollegiate programs. Interacts and collaborates closely with external units to carry out direct sales and attendance initiatives at sporting events. Coordinates with external relations on collateral materials to ensure brand integrity.
- Develops and maintains relationships with campus stake holders including but not limited to SGA, Campus Life, Alumni, etc.
- Collaborates with External Relations on all collateral materials to ensure brand integrity
- Advises on status of current activities, prepares appropriate recommendations for solutions to problems, and coordinates the establishment and implementation of administrative policies and procedures, internally, and externally.
- Grows fan support and departmental revenues by working closely with other internal Athletic and FIU departments.
- Identifies and manages issues impacting FIU's Athletics reputation, image, and public relations.
- Coordinates operational and special events activities. (i.e., Coaches Tour and Signing Day Social). Manages the administrative staff and assists in the development of the operating budget
- Oversees all aspects of the following units and programs: Media Relations, Marketing, Social Media, and Video. Establishes and monitors goals for the units as a whole as well as individual employees.
- Oversees the development and execution of social media platforms to ensure the maximization of creative and effective messaging to targeted audiences.
- Establishes relationships with local, regional and national media members to enhance the department brand and storytelling
- Oversees the strategy for crisis communication.
- Responsible for the fulfillment of Freedom of Information Act requests.
- Works in conjunction with the Athletic Director and Director of Finance and Accounting with the budget preparation, interpretation, coordination and supervision for marketing, promotional, video, and social media.
- Develops and implements overall athletic department branding campaign to include creative, media buys, collateral materials, and promotional programs. Researches and directs initiatives that allow the department to better understand its consumer base and position in the entertainment and sports market in South Florida.
- Works in conjunction with NIL liaison to further NIL efforts for the department and FIU student-athletes
- Directs implementation and fulfillment of all media buys for the department of Athletics. Monitors successes for placement and such media buys.
- Directs and supervises relationships with selected advertising agencies to develop and execute general market advertising campaigns that would build and enhance the FIU Panther brand and impact key revenue and attendance areas.
- Continues to elevate the FIU brand through creative and engaging content for target consumers which include, but are not limited to, student-athlete prospects, donors, fans, and prospective stakeholders and current student-athletes.
- Creates comprehensive strategies to advance the mission of FIU Athletics through innovation, technology, and creativity.
- Creates annual key performance indicators for the units of oversight and track/report progress.
- Ensures designs and content reflect consistently and positively the brand image and ideals.
- Stays abreast of national best practices and available technologies to be a leader in college athletics.
- Supervises the department's daily workflow, project workload, and monitor deadlines.
- Serves as an University card user for departmental transactions.
- Adheres to University credit card policies and procedures.
- Bachelor's degree in a related discipline and eight (8) years of compliance experience or Master's degree in a related discipline, and six (6) years of compliance experience.
- Adheres to NCAA rules and regulations.
- Experience with marketing, social media, or public relations in an athletic environment.
- Administrative
- $80,000 - $100,000
Begin time: 8:30 AM
End time: 5:00 PM
Working Condition(s)
- Operating University Vehicles (all types)
- Criminal Background Check
- Driver's License Check
- Fingerprint check
- Ability to travel locally and nationally.
- Ability to work flexible hours as needed.
- Ability to work occasional evenings, weekends and at locations outside of the University
Prospective Employee
If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".
To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.
Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.
*This posting will close at 12:00 am of the close date.
How To Apply
Current Employee
As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in "My Applications".
To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.
Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.
*This posting will close at 12:00 am of the close date.
Disclosures
Clery Notice
In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.
To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).
Pay Transparency
Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access, Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
